Professional companies in the
internet era can utilize blogs to build their business and reach out to
customers. A blog is easy to maintain and constantly update, allowing companies
to maintain personal relationships with their customers. Heathfield has this to
write about blogs: “They make customers feel as if they know your
company.” Any business that wants to
provide a forum for customer feedback while reaching a broad audience on a
personal level should consider a blog.
References
Heathfield,
S.M. (n.d.) Why blogging matters to business. Retrieved from http://humanresources.about.com/od/businessblogs/a/business_blogs.htm
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