Professional companies in the
internet era, such as Snapple, can utilize many tools to build their brand and
business: One of the greatest internet tools is a blog. A blog can help a
company to stay in touch with customers on a personal level. Important feedback
can also be gained from blogs in the form of review postings.
Customer Interaction
One of the best ways for a business
such as Snapple to maintain a personal relationship with customers is through a
blog. A blog is easy to maintain and constantly update, so customers are able
to gain real-time insights into the culture of a business. According to
Heathfield, “They make customers feel as if they know your company.” By helping your customers to know your
company better, they begin to think of a company as a trusted friend rather
than a large corporation.
Feedback
Another important way in which a
blog can be extremely useful to a company is by giving customers a forum to share
their positive experiences, as well as air their grievances against the
company. Snapple understands the importance of this feedback. There are many
such blogs where customers can leave feedback. One of those blogs is The
Talking Spoon (2011). This blog is a review of a Snapple product, as
well as a board for customers to post their comments.
Summary
In summation, companies can follow
the example of Snapple and utilize blogs to help increase the effectiveness of
meeting their customer’s needs. Technology will continue to change the way that
humans interact with each other as time progresses.
References
Heathfield,
S.M. (n.d.) Why blogging matters to business. Retrieved from http://humanresources.about.com/od/businessblogs/a/business_blogs.htm
Thetalkingspoon.
(Oct 25, 2011) Peach mangosteen snapple review. Retrieved from http://thetalkingspoon.wordpress.com/2011/10/25/peach-mangosteen-snapple-review/
